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How to Increase Brand Awareness in a Pandemic

There are plenty of opinions and positions regarding having to wear a face mask in public. While some will cite studies showing the effectiveness of wearing masks, others will cite studies to the contrary. This debate will likely continue as long as Covid-19 cases are present and possibly beyond. However, to delve into that argument […]

Virtual Trade Show Swag: Doing Business During a Pandemic

We have all been impacted by the COVID-19 pandemic that erupted at the beginning of the year. This has caused many countries to put measures in place in an attempt to flatten the curve. A major part of these efforts was various forms of lockdowns and quarantines. To keep business moving, several industries had to […]

How to Help Your Small Business Survive COVID-19

The COVID-19 lockdown has been a difficult period for everyone. Small businesses have been hit, especially hard. If you are among the many business owners who had to shut down for a couple of months, you may now be getting ready to open again. In these uncertain times, it’s crucial to come up with a […]

Keeping Employee Morale Up During The Coronavirus Quarantine

The coronavirus is an unprecedented situation, forcing millions of people to stay at home. In addition to the health risks, the crisis is placing a great deal of pressure on the economy, both on businesses and employees. Aside from workers deemed “essential,” most employees are compelled to remain at home. If your business is one […]

Best Tech Promotional Items

Promotional products are a proven way to build your brand and connect with prospects and customers. Tech-related products are especially useful in a world where so many people walk around with their devices all day. Many businesses understand the benefits of promotional products but aren’t always clear about how to choose the right items. Let’s […]

The Benefits of Starting a Company Store

It’s hardly news that e-commerce is a vast industry. More and more sales are made online each and every day. Yet many businesses still aren’t taking advantage of this trending retail phenomenon. If you have a physical store location, you might think of online commerce as a separate realm that doesn’t apply to you. The fact […]

The Benefits and Types of Custom Branded Towels

Unlike many other customizable items, towels have several applications. Uses can range from wicking off condensation from a drink pulled out of an ice chest, to wipe the sweat off your face or body, or perhaps to cleaning off your golf club after that untimely visit to the bunker. Therefore, it is important to use […]

Why Drinkware Is One of the Best Promotional Products

Promotional products are a well-tested strategy for building brand awareness and engaging with customers and prospects. Everyone likes to receive free gifts. Branded and customized promotional items let you enlist the help of your customers to spread the word about your business. It does make a difference what kind of products you choose to give […]

Trade Show Display Tips: Banners vs. Backdrops

The look and style of your trade show display makes a big difference to your results. A trade show can be a busy and hectic environment. Attention spans are short, as people are flooded with displays everywhere they look. You need to create a setup that’s eye-catching, relevant, and well targeted to your audience. Well, […]

Best Promotional Items for New Businesses

When you have a new business, you need to find as many ways as possible to promote it. Many people today focus on digital marketing on Google and Bing or on social media platforms like Facebook, Twitter, Instagram and more. This is fine but you shouldn’t overlook offline methods either. Promotional items are one of […]