Whether this is your first trade show or you’re an experienced veteran who is looking to update your trade show booth presentation; we have a huge selection of displays and other trade show items to help give you an edge over your competition. We have everything from custom branded table covers and tabletop banners, to more elaborate promo tents, backdrop banners and full color graphic wall displays. And, if you don’t see what you’re looking for, feel free to ask us as we likely have it!
History of Trade Shows
Trade shows have become a staple in the business world since the very first one, which happened almost 170 years ago! Yes, the first recognized trade show was back in 1851 in England, and it was called The Great Exhibition. As the years have passed, trade shows have continued to evolve and grow in terms of both the number of them as well as the complexity.
Value of Trade Shows
One thing that has remained unchanged during the course of this evolution is their potential value to get your products or services in front of a large number of targeted, potential new customers. And, depending on the trade show, one newly made connection and sale can not only pay for your trade show expenses but can also increase your company revenue for the entire year.
But in order to have one of those Cinderella moments you will likely need to be prepared beforehand. For instance, having a unified marketing theme in both message and graphics can make you stand out as having your marketing acumen in line. Experienced buyers have come to expect this from most companies they decide to engage with in business.
That said, large trade shows have also become well known for charging tens of thousands of dollars for a simple booth space, which may not be feasible for many smaller businesses and startups.
Increasing Your Conversion at Trade Shows
While attending the top trade shows relevant to your business should remain on your radar and something to work towards attending at some point in time; smaller businesses are also finding substantial success at smaller events which are generally more targeted trade shows. So, while the number of eyes that will see your product or service offering will be less at these smaller events, focusing on these specialized sectors allows you to target your message specifically to them and can actually improve your conversion rates – all at a more budget friendly price.
Whether you’re presenting at a large or smaller show, the one thing that remains the same is that all vendors there are trying to find ways to stand out and convey their brand messaging better than their competitors. There isn’t an option to remain complacent. You need to get creative and come up with the best marketing plan for your business and to do it in a way that highlights your product or service offering that is going to stand out from the rest. We’re happy to help bring your ideas to life and have the capacity to create just about anything you need to accomplish this.