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Marketing Automation Solutions: 5 Reasons Why You Should Automate

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Building a business compels you to perform a wide variety of functions. Many businesses fall into the trap of trying to do everything themselves. Order fulfillment, shipping, stuffing folders and other tasks are challenging and time-consuming. If you want to focus on the fundamentals of your business it’s distracting to have to devote additional resources to storing merchandise, fulfilling orders, and creating promotional items. As a growing business, you obviously want to increase orders. However, keeping up with growth creates certain challenges. If you try to do everything yourself, you risk losing efficiency, compromising on quality or getting overwhelmed. Let’s look at some of the most important advantages of using outsourcing and marketing automation solutions into as many areas of your business as possible.

1 – Lower Costs

Some businesses worry that they can’t afford marketing automation. The truth, however, is that it can actually save you money by lowering overhead costs. Depending on the size of your business and what you sell, you may have a variety of costs associated with processing and shipping orders. Marketing automated services save you from expenses such as:

  • Renting warehouse space.
  • Buying and maintaining equipment and supplies.
  • Hiring employees to process and ship products.
  • Overseeing quality control.

When you consider the costs of outsourcing such tasks, you have to weigh it against the costs you incur by handling everything yourself.

2 – Focus on Growing Your Business

While automating your fulfillment process can be economical an even bigger benefit is that it saves you time and lets you focus on more profitable and productive areas. Running a successful business requires you to wear many hats. Between marketing, customer service and choosing the optimal products and services, you have enough to do without also taking on storage, order fulfillment and shipping. When you attempt to do too much it dilutes your focus.

The more areas of your business that you outsource, the more time your employees will have more time to concentrate on business-building activities. This is a way to reduce multitasking and improve productivity. Outsourcing lets you shift your focus to projects that help you grow and serve your customers better.

3 – Offer a Wider Range of Products

If you make your own promotional products or only outsource a few specialized products such as t-shirts, you may be overlooking the opportunity to offer a far greater range of brandable merchandise. If you partner with a company that produces promotional products as well as handling orders and shipping, you can offer items such as:

  • Pens – Including laser pens, twister pens and other novelty pens.
  • Bluetooth Speakers
  • Dress and athletic socks
  • Coasters
  • Travel bags
  • Water bottles
  • Business card holders
  • Sunglasses
  • Wireless keyboards

This is just a small selection of the branded promotional merchandise you can sell or give away. We’ll give you access to a huge selection of items. You can use them at trade shows, to give away with online contests, to sell or give away in your store or showroom or use in any way you want.

4 – Serve Your Customers Better

A company with experience in storing, processing and shipping orders can perform these tasks faster than you could yourself. Today’s customers are extremely demanding when it comes to speed, accuracy and overall quality of service. Delayed shipments, products damaged because they weren’t properly packed or lost items will cost you customers and harm your reputation. Customer reviews are now critical to your business and people will often write negative reviews if the slightest thing goes wrong with an order. On the other hand, when they receive their items fast and with no errors, you’re more likely to get positive reviews.

We have years of experience shipping all types of products throughout the United States. We handle international orders as well. While we love to store and ship products made in our own warehouse we also handle items made by other companies. We’ve mastered the details and logistics of order fulfillment to ensure that each order is fulfilled according to the customer’s wishes.

5 – Helps You Scale Your Business

While every business wants to grow in theory, practical difficulties can make growth stressful and even unrealistic. Lack of storage space, technology or employees can make busy seasons hectic. You might even fall behind if you’re suddenly deluged with orders. Warehouse fulfillment services give you practically unlimited space for growth. It gives small and mid-sized businesses the opportunity to compete with big box retailers. You may not have the space or budget of a huge company but outsourcing can give you access to equivalent services and resources of a much larger business.

Having access to efficient marketing automation solutions can give you a new perspective on your business. Lack of resources can prevent you from taking important steps to scale your business. When you know that you can easily handle as many orders as you get, you’re free to amp up your marketing and research new products and services your customers will appreciate.

What We Can Do For You

Here are just a few of the tasks Brandables can perform for your business:

  • Inventory storage.
  • Order processing.
  • Shipping – we can ship to your clients, to a trade show, multiple offices or stores.
  • Produce promotional products.
  • Product assembly.
  • Kitting – it’s the step before assembly; we separate, group, and package related items together as one unit.

If you’re currently handling these tasks yourself, think about how much time it would free up to have experts handle them. Each business is a little different and we are more than happy to help you identify the areas where we can help you most.

Use Marketing Automated Solutions to Improve Your Business

If you haven’t considered using warehouse fulfillment services, it’s a good idea to look at the many ways this could benefit your business. If you’re currently storing products, processing and shipping orders you should ask yourself how this time could be better used. Outsourcing can help you increase profits and improve productivity. To find out more about marketing automated solutions, contact Brandables.