Promotional products are a proven way to build your brand and connect with prospects and customers. Tech-related products are especially useful in a world where so many people walk around with their devices all day. Many businesses understand the benefits of promotional products but aren’t always clear about how to choose the right items. Let’s look at some of the ways to choose the tech promotional items that are appropriate for your purposes. Brandables has tons of great options for white label tech gifts.
Common Tech-Related Promotional Items
There are quite a few choices for technology promotional items. There are quite a few other items that people also love to receive as gifts, including:
- Custom power banks. People always need to charge their devices. Powerbanks are a practical and thoughtful item to give away. You can get power banks custom made for your favorite clients, and they’ll think of you whenever they charge up their phones and other devices.
- USB car chargers. Another popular item for charging devices. Customized chargers for vehicles are compact and useful for anyone who drives.
- Custom Flash Drives. Flash drives are a useful and secure way to store files such as documents and photos. You can have your logo placed on flash drives and give them away.
- Earbuds and headphones. These are another type of item that everyone uses today. Earbuds and headphones allow people to listen to music and audiobooks and block out background noise. You can have such items made in many styles and price ranges.
These are just a few of your choices for tech-related promotional products. There are many products and accessories that go with devices such as smartphones, tablets, and laptops. When selecting tech promotional items, however, it’s important to be aware of exactly what you’re giving away.
Not All Products Have the Same Capacity
There are many tech promotional items to choose from. Not all of them are of the same quality, and they don’t all perform the same functions. When deciding which ones to carry, make sure you know what they can do. For example, power banks are among the most popular tech promotional items right now. These are extremely useful nowadays as they allow people to charge their devices on the go. However, power banks come in many varieties. Their power is measured in mAh or milliamps per hour. The higher the mAh, the greater the charging capacity.
Powerbanks with low mAh aren’t designed to charge anything larger than a smartphone. or this, we recommend getting power banks of at least 10 watts with a minimum of 2600 mAh. Many of your customers may want to charge tablets and laptops, which we recommend needs at least 800mAh. This is an example of how choosing the cheapest products isn’t always in your best interest. If you want to build goodwill and impress your contacts, you want to give them something that’s truly useful.
Another factor to consider is whether the power bank supports Qi wireless charging. This is the only way that people can charge their devices wirelessly. Not all charging devices are Qi-certified. Such products are safer and more reliable than those without this certification. They are also universally compatible. Using an incompatible charger can cause damage to your devices.
There’s a wide disparity in quality when it comes to tech products such as power chargers. There are numerous cheap products on the market. Many lower-end products haven’t been properly tested. If you give away unreliable products, you could be doing more harm than good to your reputation. For example, if someone uses a poorly made power bank and it damages their phone, it’s not going to reflect well on whoever gave it to them. It’s, therefore, worth it to only buy items that are high-quality and tested. A UL listing is one way to be sure that an item has been tested. Underwriters Laboratories is an organization that’s been testing items for over 100 years. It’s an independent laboratory that tests products for safety and reliability.
Know Your Audience
When choosing promotional products, there are many factors to consider. We’ve already discussed the importance of choosing quality products that have been tested. It’s also essential to know the needs of your customers. While tech products are popular among many demographics, you can choose the most appealing items by knowing your audience. The way you customize items such as power banks and flash drives should be determined by the type of customers you’re targeting. For example, do they prefer a modern hip look or one that’s more subdued and conservative? You can alter colors, fonts, and styles based on their needs.
Measure Your Results
It’s not always easy to test the results of promotional campaigns. It’s not like paid ads, where the objective is to sell something right away, and you can track conversions. However, you can take certain steps to measure the impact of your efforts on promotional campaigns.
- Create distinct promotional codes, webpage URLs or email addresses for specific campaigns.
- Track how much repeat business you get from customers who’ve received promotional items compared to those who haven’t.
- If you give away items through social media contests you can measure which items generate the most entries.
- Poll your customers, subscribers, and social media followers about the type of tech products they like.
Getting the Best Return on Tech Promotional Items
When choosing tech items, you have to consider your budget. At the same time, promotional items are an investment and reflect on you and your business. As we noted, not all tech items are the same. Saving money in the short term may not be the best investment. If you have a limited budget, you can always start on a small scale and still provide quality items to your best customers and prospects.
Tech items can be an excellent choice for promotional campaigns. These products are ideal for anyone in the tech industry. However, they are relevant to almost everyone now that we’re in the age of smartphones and tablets. Everyone needs to power their devices, store information on flash drives, listens to music, and podcasts with earbuds and uses a variety of other tech accessories. When you give away such items, you’re providing a valuable service and helping to elevate your brand.