Let’s explore some of the reasons you should take advantage of this powerful promotional strategy.

Promotional Signs Help You Stand Out
Signage is often the first thing people notice about your business. If you’re at a trade show, it helps to draw attention to your exhibit or table. A sign, banner or flag allows you to brand yourself and differentiate yourself from the competition. Display your business name, logo, tagline, a product on sale or anything you want to feature.

In any environment where you need to get the attention of people walking or driving around, whether on a city street or at a trade show, you have lots of competition. Not only are you competing against other businesses and their signs, but you also have to get people to look up from their phones and other distractions. The right sign can make all the difference.

Benefits of Promotional Signs
There are many types of marketing and advertising, many of which can help you get attention for your business and attract more customers. Much of the focus these days is on digital advertising. You shouldn’t, however, overlook the power of traditional offline strategies. Here are some of the leading advantages of promotional signs and banners.

• Customizable: The size, design and style of a banner can be tailored to the specific needs of any business. You can feature your logo as well as any distinctive images, taglines, colors or layouts that are associated with your brand.
• Cost-effective: Banners, signs and flags are economical compared to many types of marketing and advertising. You can easily find items that are within your budget.
• Reusable: Many promotional methods require you to invest in ads repeatedly. On the other hand, you can buy a sign, banner or flag and get years of use out of it. If you hang it inside or outside of your storefront, it can be seen by hundreds of people daily. Banners that you bring to events such as trade shows can be used over and over again.

Many Ways to Use for Signs and Banners
Promotional signs and banners have many uses. Here are just some of the ways that you can promote your business.

• Announce A New Business: A prominent sign or banner is a great way to call attention to your new store, office, or other business.
• Promote Special Or Seasonal Deals: You can have signs and banners that highlight certain products as well as seasonal or holiday sales.
• Broadcast Community Events: A large banner over a street, park entrance or school lets everyone know about an upcoming festival, parade, street fair or another special event.
• Display School Spirit: You can proudly display your school’s name, crest, logo or other identifying images for big games and special events.
• Attention Getting: Call attention to yourself at trade shows and expos. When you’re competing with hundreds of other exhibitors, it’s essential to have a branded, high-profile banner.

The possibilities for using signs, banners and flags to promote a business, organization, product or event are endless. Signs are ideal when you want a long-term or permanent fixture to identify your business. Banners and flags, meanwhile, are easy to roll up and take with you to display at events.

Tips to Get the Most Out of Signs and Banners
Promotional signs and banners can be one of the best and most affordable ways to boost your brand. Here are some guidelines to help you see the best possible results with this strategy.

• Identify Your Purpose: Make sure your sign’s message is easy to understand. If you want to build brand awareness, you might have a logo or a simple image and tagline. If you’re calling attention to a product or event, be sure to highlight this in your signage. Make sure you include any essential information, such as the date of an event.
• Calculate The Best Size: The whole idea of a sign or banner is to attract attention, often from a distance. At the same time, your sign should be proportionate to your space.
• Choose Eye-Catching Designs: Make sure the text and images you use are distinctive and attention-grabbing. Use bold fonts and bright colors to attract attention. Make sure you use high-quality graphics that reflect well on your brand.
• Consistent With Your Brand: In addition to grabbing people’s attention, you also want to build awareness for your business. Use images, taglines and styles that are familiar to your brand’s marketing on other platforms such as your website.

No matter how far technology advances, people still need to make their way about in the offline world. Signs and banners will always have a place in the promotional strategy of any business that connects with customers in the real world. Displaying signs, banners and flags is an economical way to gain more attention and strengthen your brand.

If you’re ready to get some exciting new signs or banners for your business, you can start shopping today. Our staff of graphics and branding experts are here to field any questions you have and to make sure that all signs point to success. Give us a call today!